北京时间10月17日，“锦绣天府·安逸四川” 文化旅游标识登陆位于美国纽约Times Square、英国伦敦Westfield购物中心、日本东京Cross Shinjuku Vision、新加坡Wilkie Edge大厦和泰国曼谷MBK购物中心五国地标大屏，吸引全球关注。

 

On October 17 (Beijing time), the “Sichuan Ease” campaign launched across five landmark digital screens located in Times Square in New York, Westfield Shopping Centre in London, Cross Shinjuku Vision in Tokyo, Wilkie Edge in central Singapore, and MBK Center in Bangkok, capturing global attention.

 

 

四川，全球C位出圈！

Sichuan took the spotlight on the global stage!

 

四川文旅LOGO萌翻了！

Sichuan’s cultural tourism logo is adorably cute!

 

 

熊猫的憨 + 太极的飒 + 古蜀的魂，

The innocence of pandas + the grace of Tai Chi + the spirit of ancient Shu.

 

配色绝绝子——丹霞红、竹青绿、落霞紫…

The color scheme is absolutely stunning—Danxia red, bamboo green, sunset purple...

灵感来自蜀锦蜀绣和自贡彩灯，

Inspired by Shu brocade, Shu embroidery, and Zigong lanterns,

每一笔都是天府气韵！

each stroke radiates the charm of the Land of Abundance!

 

 

宣传片看点满满：

The promotional video was packed with highlights:

 

九寨沟、黄龙、稻城亚丁、蜀南竹海……

Jiuzhaigou Valley, Huanglong Scenic and Historic Interest Area, Daocheng Yading, Southern Sichuan Bamboo Sea...

 

全球知名目的地吸引力十足。

These globally renowned tourist destinations hold immense appeal.

 

太阳神鸟、青铜面具、火锅川剧、蜀锦蜀绣轮番登场，

The Sun and Immortal Birds, Bronze Mask, hotpot, Sichuan opera, and Shu brocade and embroidery all appeared in turn.

 

 

全球游客，开始订票！

Global travelers, start booking your tickets!

 

“锦绣天府·安逸四川”已发出全球邀约，

The “Sichuan Ease” campaign has extended a global invitation,

 

你，准备好接招了吗？

are you ready to accept it?

 

 

“我心目中的‘锦绣天府·安逸四川’短视频和推文征集活动”

The “My Version of ‘Sichuan Ease’ Short Video and Tweet Collection Campaign”

 

火热进行中！面向全球！流量+现金大奖双向奔赴，这个投稿真的香！

is in full swing and open to the world! Phone data and cash prizes await—it’s hard to resist sending in a submission of your own!

 

参与请戳：

https://mp.weixin.qq.com/s/spzsmGsnEfYz-mBsjtmOeQ

 

To participate,please visit:

https://mp.weixin.qq.com/s/spzsmGsnEfYz-mBsjtmOeQ

 

 

 

来源/省文化和旅游厅

编辑/陈学军

审核/李春林

终审/陈佳楣

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